Kim Sotelo Branding

Adobe Illustrator

Designed logo concepts for a friend’s cosmetology Instagram page, developing a client-focused branding process that included research, visual exploration, and concept development. Communicated with the client to gather information about her services, inspirations, symbols, and color preferences to guide the design direction. Created thumbnails and rough drafts, explored typefaces, and developed multiple concepts in Adobe Illustrator using tools such as the Pen Tool, Type on a Path, and Pathfinder. Incorporated meaningful symbolism through the use of her initials combined with elements like monstera leaves, cactus imagery, and scissors to represent cosmetology. Inspired by Mexican cultural elements and natural motifs, the final concepts emphasized a personalized and cohesive visual identity. Project completed outside of class for professional practice and portfolio development.